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Target collaborates with 'Project Runway' designer on Halloween wigs

10/15/2013

MISSISSAUGA, Ontario — Target is offering a limited-time assortment of wigs in collaboration with designer Chris March — as well as costumes for kids and pets, and accessories for adults — as part of its Halloween offering this year, the mass-merchandise retailer said.


"Halloween is such a fun time of year for kids and kids at heart," Target Canada SVP merchandising John Morioka said. "We want our Canadian guests to know that Target is the wallet-friendly destination for Halloween this year."


The retailer teamed up with March, a fashion and costume designer and former contestant on "Project Runway," to create the exclusive line of wigs. March designed the wigs based on his experience as a costume designer, including "Geisha," "Greaser," "Starlet," "Witch," "Medusa," "Monster Bride," "Mohawk" and "Afro." Wigs are priced at $20 or less.


 

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