Target developing pharmacy app

MINNEAPOLIS — Target has announced that it is completely revamping its app, while also working on a new for pharmacy.



“We view mobile as the new front door to Target,” says Jason Goldberger, SVP of Target.com and mobile, was quoted as saying in the company’s newsletter, A Bullseye View. “We’re launching a host of significant enhancements and updates to Target’s mobile offerings — making it easier than ever for guests to shop Target.”



Under the initiative, the retailer is developing a new pharmacy app called Target Healthful, which allows guests to organize prescriptions, check prescription status, transfer prescriptions and place orders for refills. According to Target, this app is just the beginning, with future app updates coming in 2015.



Also new is curbside pickup. Target has partnered with the startup Curbside to offer curbside pickup at 10 San Francisco Bay area stores. How it works: Guests place an order for store pickup through the Curbside app and collect their purchase in person at a Curbside-branded trailer or tent near the store entrance.