Target to donate up to $25M when shoppers buy up&up school supplies

MINNEAPOLIS — Target has announced that, for every select up&up school supply purchased at its stores between July 13 and Aug. 2, the company will donate one school supply item to a student in need.

Through these purchases, Target’s goal is to donate up to $25 million in supplies and potentially impact nearly two million kids as they head back to school. Up&up is a Target-owned brand that offers more than 1,200 everyday essentials from across the store, including a line of school supplies, at a fraction of the price of national brands.

The program was inspired by Yoobi, a Target-exclusive brand of school supplies with a “One for You, One for Me” mission, and builds on Target’s partnership with the Kids In Need Foundation. Target will distribute the school supply donations through the Kids in Need Foundation, which operates a national network of Resource Centers that provide free school supplies for in-need students. The donations will be made to Resource Centers beginning in August and provide an assortment of the school supplies students need for the year ahead.

“For millions of kids living in poverty, the right school supplies often become a luxury instead of a necessity,” said Laysha Ward, president of community relations for Target. “We know that giving is important to Target’s guests. This program gives them an opportunity to make a positive impact on the lives of others and set kids up for success through the simple act of buying school supplies.”