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Target extends loyalty program to Canada


TORONTO — Target is bringing its REDcard Rewards program to Canada. The company announced that its Canadian customers will receive an additional 5% off every day when shopping at Target with its REDcard products, which include the Target Debit Card and Target RBC MasterCard. Similar to the REDcard Rewards loyalty program in the United States, the additional savings — which apply to almost everything at Target — will be applied instantly at time of purchase.

"We're excited to bring the unique Target shopping experience to Canada and offer guests quality products at affordable prices. Our REDcard 5% Rewards loyalty program is an important part of this commitment, and will ensure that our Canadian guests enjoy additional everyday savings when they shop at Target," Target Canada president Tony Fisher said.

The Target Debit Card, a proprietary Target Canada offering, will link to the cardholder's existing checking account and can be used only at Target stores in Canada.

Royal Bank of Canada will issue the no-annual fee Target RBC MasterCard, which offers cardholders not only REDcard 5% Rewards at Target, but also the ability to earn Target GiftCards based on their purchases outside of Target.

The first Target Canada stores are not set to open until next spring, but customers will be able to apply for REDcard products online beginning early 2013. Applications for the Target RBC MasterCard also will be available in RBC branches at that time. Once Target stores are open, Canadian guests will be able to apply for both REDcard products in store.

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