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Target to offer guests more rewards via new Shopkick partnership


MINNEAPOLIS — Target has joined the Shopkick program, making it the largest retailer to reward its guests for using the app via their smartphones. Target guests nationwide can earn points for shopping at Target that can be redeemed for a variety of rewards.

"We've learned from our guests that theyappreciate being rewarded for doing what they already love to do — shopping at Target," Target VP marketing and guest engagement Bonnie Gross said. "In our test launch, Target guests in seven cities had the opportunity to experience shopkick at Target and we received rave reviews. Now guests nationwide can start earning valuable points just by shopping our stores."

Shopkick is free and available on iPhone and Android devices. When guests walk into their Target store, Shopkick rewards them with points known as “kicks.” Then, as guests shop the store, they have the opportunity to scan products ranging from everyday items like food and cleaning supplies, to specialty products like electronics and toys, for additional kicks.

Kicks can be redeemed for Target gift cards, Facebook credits, dining gift certificates, iTunes downloads, donations to charities, and more. Guests can also receive special in-store deals including coupons and discounts.

"Target is among the most admired retailers in the world. We are honored that Target is expanding the shopkick program nationwide to create deeper connections with their guests," Shopkick chief revenue officer Doug Galen said. "We believe that Shopkick provides a strong complement to Target's existing loyalty programs and have heard loud and clear from our users that they love Target."

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