Target price matches online retailers

MINNEAPOLIS — Target Corp. has launched a campaign to price match online retailers, the mass-merchandise retailer said Tuesday.

The Minneapolis-based retailer said it planned to price match online retailers like Amazon.com, Walmart.com, BestBuy.com and Toysrus.com year-round; Target stores would also price match items on the company's own website.

Under the policy, if a customer buys a qualifying item at a Target store and then finds the same item for less in the following week's circular or within seven days on one of the online retailers or a competitors printed ad, Target will match the price.

"Guests can confidently shop at Target every day for the best value in retail," Target president, chairman and CEO Gregg Steinhafel said. "We know that our guests often compare prices online. With our new price-match policy and the additional 5% savings guests receive when they use their REDcard, Target provides an unbeatable value."

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