Target to put QR codes on holiday toy displays

MINNEAPOLIS — Target will roll out QR codes in stores in time for the holiday shopping season. Beginning Oct. 14, each of the chain's top 20 toys will have a QR code that shoppers can scan with their mobile device, allowing them to purchase the toy directly and ship it for free to anyone, anywhere in the U.S. The toys will be promoted with signs featuring the QR codes.

"Our in-store QR codes for this year's top toys will add real convenience for busy moms," Target VP toys Stephanie Lucy said. "Now, rather than hoping the kids won’t notice when a gift is slipped into the cart, guests can scan the QR codes to buy top toys and have them shipped anywhere for free."

Target also is debuting an online and mobile toy catalog, which includes coupons that can be used on a guest's total purchase. Shoppers can also create a digital Wish List that is shareable via email.