Target shakeup: New chief digital officer is already out

That was fast. 

Jason Goldberger, the recently promoted chief digital officer of Target Corp., has left the company, effective immediately.  No reason was given for his departure.

Goldberger's responsibilities will be split, with Target CIO Mike McNamara  overseeing the website and digital operations, and chief merchandising officer Mike Tritton taking on pricing and promotions.

“To provide clear accountability and speed up decision making, we will be transitioning Jason's responsibilities to two current leadership team members," Target CEO Brian Cornell said in a statement. “Taking this body of work in a new direction will help advance our efforts in these key areas during a pivotal time for Target.  I have complete confidence that Mike and Mark's leadership will have an immediate and positive impact on the team and the business."

Goldberger, who previously worked at Amazon, Hayneedle and Gilt Groupe, joined Target in 2013 as a senior VP of Target.com, and went on to be named Target.com president. In May 2016, he was appointed to the the newly created position of chief digital officer.  



Target’s online sales have been a bright spot for the chain, which has been challenged with sluggish total same-store sales. But its online growth has lagged behind Walmart. Target has said that it plans to spend $1.8 billion this year on improving its e-commerce operations.

Target is also looking to ramp up the pricing and promotions side of the business, which fell under Goldberger, the StarTribune reported. 

Goldberger’s departure  is the second recent high-profile departure at Target .  In August,  chief marketing officer Jeff Jones left the discounter to join ride-sharing pioneer Uber.