MINNEAPOLIS, Minn. — Target has announced that consumers can now buy products featured on Instagram.
With more than 300,000 followers each, Target and Target Style have been known to garner thousands of likes on a single Instagram post. Now, with the adoption of Like2Buy, a new product from visual marketing platform Curalate, those “likes” can be turned into actual purchases.
“We’re excited to be one of the first brands to offer guests the opportunity to shop our product on Instagram,” said Dustee Jenkins, VP public relations and social media at Target, in the company’s “A Bullseye View” newsletter. “We frequently get questions from our guests who are excited about something they see on the platform and want to know how to purchase it — this tool helps us address this need.”