Team Enterprises introduces Team TransActive division

NEW YORK — A MDC Partners agency has expanded in the strategic discipline of shopper marketing.

Team Enterprises said that its Team TransActive division will connect brands and consumers wherever they shop, giving new and existing clients influence over the pathway to purchase at the point of sale. Services will include shopper marketing, retail merchandising, assisted sales and training, events, demonstrations and sampling, retail and brand insights, and fulfillment.

Based in Fort Lauderdale, Fla., the Team TransActive division will be led by Tom Dowdy and Ira Rosenkrantz, who co-founded National In-Store, a retail services company.

“We understand this new go-to-market reality and are dedicated to ensuring that clients, have the tools they need to deliver the highest level of immersive brand engagement and interaction with consumers at the point-of-sale,” Team Enterprises CEO Dan Gregory said. “Team TransActive harnesses the expertise of industry leaders with unmatched scale and decades of experience to immediately provide clients with a comprehensive portfolio of services which ‘deliver exceptional retail experiences.’”