Tesco Fresh & Easy rolling out 250 new products

EL SEGUNDO, Calif. Tesco Fresh & Easy is adding more than 250 products to the chain’s already large private label offering as it fine tunes stores during a 90-day break on expansion that began in early April. New products include more fresh prepared meals, juices and meats.

One new product already in stores is the Mixed Grill Pack, which retails for $9.99 and contains four sausages, four beef patties, four chicken thighs and four drumsticks. Other products are due to arrive in stores over the next two months. The chain also plans to add brighter signs and other new merchandising elements in its next store opening on July 2 in Manhattan Beach, Calif.

Fresh & Easy chief executive officer Tim Mason said in a statement that the chain is adding new products in response to feedback from customers. “We continue to listen to our customers and look for ways to make their shopping trip even better.”

Tesco currently has 61 stores in Southern California, Las Vegas and Phoenix and expects to have up to 200 by 2009.