The Exchange commissary to augment omnichannel offering

DALLAS — The Army & Air Force Exchange Service last week announced it has awarded a multi-year contract to SpeedFC to build and maintain an ecommerce platform, replacing a proprietary legacy environment. The Exchange is an omnichannel operator with a website at shopmyexchange.com and more than 2,800 brick and mortar facilities, AAFES noted.

“One of our strategic priorities is improving online offerings and the user experience,” stated the Exchange’s director/CEO Tom Shull. “Whether in-store or online, it is extremely important that we make the same Exchange benefit available to all soldiers, airmen, their families and retirees, regardless of where they are stationed or by what means they prefer to shop.”

The SpeedFC solution will incorporate Oracle’s ATG platform for back-end systems, Speed Order, their proprietary system for order management, Omniture for analytics and Endeca for guided navigation, faceted search and search administration. 

The Exchange website presently offers branded and private label items across all merchandise categories including women’s apparel, accessories and beauty, men’s, children’s, electronics, home, appliances and military apparel, all with free shipping on most orders and tax free to its customers. 

The Exchange plans to add a significant number of additional items prior to the key holiday season.

As part of this integration, the call center will move from a direct in-house operation to an outsourced solution located in the Dallas-Ft. Worth metroplex.

Last year, authorized shoppers placed more than 700,000 orders at shopmyexchange.com totaling more than $220 million in revenue.

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