TheraPearl to debut at Target

COLUMBIA, Md. — TheraPearl, a creator of therapy products, announced that its line of hot and cold pearl-filled packs will soon be available in Target stores across the country.



The company's Back Wrap and Sports Pack are already available at Target.com and will make their brick-and-mortar debut in the First Aid section on April 19. While TheraPearl's products have been available in Target Canada since last year, this announcement marks the first appearance of its products in Target's U.S. stores.

"TheraPearl is excited to expand its U.S. retail presence with Target, which is one of the last major U.S. retailers we haven’t had the opportunity to partner with,” said Daniel Baumwald, president of TheraPearl. “This new retail relationship with Target is not only an ideal fit for our brand, but also extends the reach of our innovative products to millions of consumers across the country."  



TheraPearl uses what it calls "pearl technology," which allows the packs to be chilled in the freezer or heated in the microwave but still remain pliable when they're used on the body. TheraPearl's Back Wrap is indicated for relief of upper-, mid- or lower-back pain, as well as abdominal cramps and muscle tenderness. The Sports Pack can be used after a workout for the treatment of aches, pains, swelling and redness.