ThinkThin unveils new fiber bars

LOS ANGELES — ThinkThin LLC today announced the introduction of new ThinkThin Fiber bars, a high-fiber addition to its line of protein bars.

Touting 13 g of protein and 5 g of fiber in each bar, ThinkThin is the only brand among the top 10 leading nutrition bar brands offering a high protein and high fiber option that also has only 2 grams of sugar and less than 200 calories, the company stated. According to the Institute of Medicine, the recommended fiber intake for an adult is 25-38 g per day.

"Fiber has been widely popularized as an essential ingredient in maintaining a healthy diet," said Lizanne Falsetto, CEO and founder of ThinkThin LLC. "It's known to be both nourishing and filling, especially when paired with protein. We are thrilled to add ThinkThin fiber to our nutrition bar family, delivering a great tasting, high quality product that is nutritionally satisfying."

ThinkThin Fiber is available in three gluten-free flavors all made with non-GMO soy protein including:  milk chocolate toffee almond, chocolate peanut butter toffee, and chocolate almond coconut.

Whole Foods Market will be the exclusive retail seller of ThinkThin Fiber until the end of the year. Other retailers will begin selling Fiber in January 2014.

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