Tide urges fans to 'Show Us Your Colors' through contest

Tide’s online photo campaign, “Show Us Your Colors,” is offering fans a chance to win a trip for two to Super Bowl XLVII. The “Show Us Your Colors” contest is P&G’s latest addition to the brand’s season-long celebration of the pride and passion football fans show for their teams.

Fans can visit Tide.com or the brand’s Facebook page to share a photo documenting a time they were most proud to wear their team’s colors. On Nov. 30, one entrant will be randomly selected to receive an all-expenses-paid trip to New Orleans for the big game in February.

All uploaded pictures will be viewable by galleries sorted by team. At the end of the sweepstakes, the team whose fans uploaded the most pictures will receive a $15,000 donation to the charity of their choice.