Tide's Loads of Hope makes its way to Joplin, Mo.

CINCINNATI — Procter & Gamble's Tide brand is bringing its mobile laundry program to Missouri to provide free laundry services to victims of the recent tornadoes in the area.

Tide's Loads of Hope will arrive in Joplin, Mo., on Thursday and is encouraging residents and workers to drop off their laundry to be washed, dried and folded, free of charge.

The program includes the Tide Loads of Hope truck outfitted with 32 energy-efficient Frigidaire Affinity washers and dryers. Collectively, Tide has washed more than 44,000 loads of laundry for more than 35,000 families impacted by disasters since the program launched in 2005.