Tidy Cats introduces new line of lighter litter

ST. LOUIS — Cat litter brand Tidy Cats has introduced new LightWeight 24/7 Performance cat litter, which is 50% lighter in weight than traditional scooping cat litter.



A recent survey of cat owners revealed that 61% of owners hate dealing with heavy cat litter; 35% agreed that one of the top challenges with heavy litters is the inability to carry other items at the same time when bringing it into their home.



Although Tidy Cats' latest product is lighter than traditional litters, it still maintains the same strength thanks to a combination of clay and natural lightweight minerals, the company said.



“At Tidy Cats, we understand that cat owners are always looking for better solutions — during the holiday season and all year long — and that heavy cat litter is a problem for many people,” Keith Peterfeso, brand manager for Tidy Cats brand cat litter, said. “Tidy Cats LightWeight 24/7 Performance offers a solution for anyone who is tired of dealing with the weight of their current cat litter and looking for a lighter option that doesn’t sacrifice performance.”



Tidy Cats LightWeight 24/7 Performance is now available in an 8.5-lb. jug at select retailers. The product will roll out nationwide beginning in March.