Tone teams up with pop duo Karmin to promote new body wash

SCOTTSDALE, Ariz. — Henkel’s Tone Body Wash is promoting its new Tone Ocean Therapy Body Wash by partnering with pop duo Karmin for the Tone Turn it Up! series this summer.



The Tone Turn it Up! series provides fans with exclusive access to Karmin while on tour with their newest single “A Cappella.” Fans can visit the Tone brand’s Facebook page for the chance to meet Karmin, as well as win such other prizes as CDs, concert tickets and Tone Ocean Therapy Body Wash.



“Tone Body Wash continues to find exciting ways to offer exclusive access to top music talent by partnering with celebrated musicians like Karmin. Through the Tone Turn it Up! series, fans are given a unique, behind-the-scenes look at how musicians amp up their day from the shower to the spotlight,” stated Stefan Schriefer, senior brand manager of the Tone brand at Henkel.



The summertime launch of the Tone Turn it Up! series coincides with the launch of new Tone Ocean Therapy Body Wash. Infused with such ingredients as sea kelp extracts and vitamin E, Tone Ocean Therapy Body Wash strives to evoke the luxury of a deep sea spa treatment in the shower.