TrialCard, RX.com Manufacturer Services team to boost adherence

FORT WORTH, Texas — A new partnership aimed at increasing medication adherence is expected to be completed in the first quarter of 2016. The National Health Information Network’s Rx.com Manufacturer Services is teaming with TiralCard to integrate TrialCard’s affordability offerings with RMS’ suite of platforms, including PDX. 

 

The goal of the partnership is to increase delivery of messages about the importance of adherence, reduce prescription abandonment and build brand awareness and loyalty at point of sale. 

 

“We have been searching for a partner who has the capabilities, both in terms of technology and reach, to enable us to better help manufacturers own the point of sale,” TrialCard president and CEO Mark Bouck said. “Aligning with RMS gives us a pathway to directly interface with patients on our clients’ behalf to deliver their message.” 

 

“Medication adherence is a huge factor in what drives RMS. Being able to partner with a company that will produce effective and necessary drug information to reach patients in a seamless manner will significantly help us achieve our goal of patient compliance,” PDX VP pharmaceutical trade relations Steve Friedman said.