TruMoo debuts Halloween-inspired beverage

DALLAS — TruMoo, a brand from Dean Foods, is bringing consumers a festive Halloween treat — Limited Edition TruMoo Orange Scream. Inspired by an orange frozen pop with vanilla ice cream, the low-fat milk is made with no artificial growth hormones or high fructose corn syrup. 

 

"At Dean Foods, we strive to bring our fans products that they can feel confident about serving their families, especially during the Halloween season," said Greg Schwarz, VP of marketing, Dean Foods. "TruMoo Orange Scream is the perfect drink you definitely won't have to trick your kids into drinking."

 

TruMoo Orange Scream can be found in the dairy section at grocery stores beginning now and throughout the month of October. To support the launch of the limited-edition milk, the brand is inviting fans to partcipates in TruMoo's Halloween promotions, which includes a Facebook contest and a vacation sweepstakes.