TruTag named Technology Pioneer by World Economic Forum

HONOLULU — A company that has developed an edible security platform for addressing the global problem of counterfeit foods and medicines has been named a 2014 Technology Pioneer by the World Economic Forum.

TruTag Technologies, based in Honolulu, said the award is given to companies that design, develop and deploy new technologies holding promise or significantly affecting the way business and society operates. TruTag was one of 36 companies around the world to receive the distinction from the World Economic Forum, which will have its annual "Summer Davos" Meeting of the New Champions 2013 in Dalian, China, next month. Past winners have included Twitter and Google.

"With their ability to profoundly affect the world's current counterfeit crisis, TruTag Technologies is a great fit for the Technology Pioneer awards," Stanford University entrepreneurship professor and past Technology Pioneer awards judge Tom Byers said. "Technology Pioneer candidates are evaluated by the world's leading technology experts in a rigorous selection process. This selection distinguishes TruTag Technologies as a global innovator and disruptor."

The meeting is considered the foremast global business gathering in Asia, attracting heads of state, heads of multinational corporations and CEOs of fast-growing companies.

"It is a great honor for TruTag to be selected as a Technology Pioneer by the World Economic Forum," TruTag chairman Hank C.K. Wuh said. "I am looking forward to discussing the role of innovation for the future of society and sharing our vision for TruTag to impact the global counterfeit problem, especially in the area of safety and authenticity of food and medicine where the impact of counterfeits on human lives is beyond measure."