Turtle Wax expands Ice line

5/22/2012

CHICAGO — Turtle Wax has bolstered its line of Ice premium car care products.


The Ice lineup now includes car wash, liquid wax and spray wax, which combine durable protective elements with restorative shine to keep cars clean for an extended period of time, the company said. As part of the rollout, Turtle Wax is offering consumers the chance to receive a $2-off coupon — which will be housed on the brand's Facebook page — with the purchase of any Turtle Wax Ice product in stores. Additionally, Facebook users automatically will be entered in the Ice and Easy sweepstakes for a chance to win one of 10 Turtle Wax Ice premium car care prize packs. Each prize pack includes all five of the new and improved Turtle Wax Ice products, which also includes interior care products and synthetic paste polish.


"We are excited to introduce the new and improved Turtle Wax Ice line of products," Turtle Wax SVP research and development Mike Schultz said. "Keeping our customers' needs for saving time in mind, using a combination of these easy-to-use products, our reformulated line will actually keep a vehicle cleaner for longer."


Turtle Ice car wash and spray wax carry a suggested retail price of $9.99, while the liquid wax product carries a suggested retail price of $17.99.

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