Two homeopathic cough-cold products join Zicam line

PHOENIX, Ariz. Matrixx introduced two new products to its Zicam lineup, both homeopathic, including its Rapid Chews cherry flavor and Cold Remedy Plus Sore Throat Relief.

Zicam is one of the fastest-growing brands in the cough-cold segment, according to the company, as more and more consumers try Zicam to get over their colds “three-times faster.”

A lot of that awareness was generated this past season through the company’s “Save the Rhino; Not the Rhinovirus" consumer education campaign, conducted in partnership with wildlife expert Jack Hanna to help consumers better understand the common cold, while contributing to the preservation of one of the most endangered species on Earth — the rhinoceros.