Unstopables debuts social media blitz featuring Tituss Burgess

CINCINNATI -- Laundry scent brand Unstopables is launching a new digital campaign designed for consumers looking for a new way to freshen their wash.

The campaign features Emmy Award-nominated actor Tituss Burgess sharing his secret to long-lasting freshness: Unstopables In-Wash Scent Boosters, beads that add a fresh scent to every load of laundry. 

The “Fresh Too Feisty To Quit” campaign highlights Burgess introducing viewers to the effects of Unstopables In-Wash Scent Boosters in the fresh and feisty spirit that fans have come to love from the acclaimed actor.

Consumers will see the Unstopables “Fresh Too Feisty To Quit” campaign on social media channels now, and on national television this winter. Retail displays showcasing the actor will start appearing in stores in spring 2017.

“I am so excited to partner with Unstopables as they launch their ‘Fresh Too Feisty Too Quit’ advertising campaign,” said Burgess. “Whether I’m on a television set, a Broadway stage or recording in the music studio, I love that I can use Unstopables In-Wash Scent Boosters to provide my clothing and linens with a long-lasting freshness that’s too feisty to quit."