Veet creates new Infini'Silk line

PARSIPPANY, N.J. — Depilatory brand Veet has announced the launch of its new Veet Infini'Silk line — the brand's first Pulsed Light FDA-cleared permanent hair reduction devices.

Veet Infini'Silk promises to harness the same technology found in clinics and salons for permanent results in the comfort of your home. Treat skin with the pulsed light technology, and feel the smooth results in about four to five treatments, the company stated.

"Veet is known around the world for their exceptional at-home depilatories and waxes that give women and men long-lasting smooth skin. We want to expand our hair-removal product line and tap into new consumers," said Xue Li, marketing manager for Veet Luxury Products at RB. "The new Veet Infini'Silk line allows us to bring permanent hair reduction of unwanted hair to the consumer with two easy-to-use and safe at-home devices."

The Veet Infini'Silk collection includes two devices:

• Veet Infini'Silk — up to 50,000 light pulses with a 2.7 cm2 cartridge head; and
• Veet Infini'Silk Pro — up to 5,000 light pulses with a 3.9 cm2 replaceable cartridge head. The exchangeable cartridges make the product ideal for sharing between multiple users.

The Veet Infini'Silk collection is available starting this month. Available online InfiniSilk.com, Veet Infini'Silk is priced at $249, and Veet Infini'Silk Pro is priced at $299, plus one free replacement cartridge.