Vichy Laboratoires, La Roche-Posay to debut in premium skin care aisle at Target

MINNEAPOLIS — La Roche-Posay and Vichy Laboratoires, two skin care brands from the L’Oréal Group, have announced that their skin care collections will be available as part of Target’s new premium skin care offering.



“We’re thrilled be a part of the premium skincare concept at Target; they’re a visionary retailer, and we look forward to reaching their shoppers through this new touch point,” stated Mike Larrain, president, Active Cosmetics Division at L’Oréal. “Both La Roche-Posay and Vichy feature breakthrough, dermatological products delivering clinically-proven results that we’re confident will speak to the savvy Target shopper.”



From anti-aging to acne, Target “Beauty Concierges” will be on hand to advise consumers on the best products for their skin. These advisors are specially trained to provide unbiased recommendations to guests who may have questions about skin care products or would like to sample products. Vichy Laboratoires and La Roche-Posay will be available in select Target stores and on Target.com beginning March.

The launch at Target is part a larger initiative whereby the retailer is introducing premium skin care offerings from seven brands. The premium brands became available on Target.com in February, and will roll out to 749 Target stores in the United States in March, the retailer stated.



In addition to Vichy and La Roche-Posay, brands include MD Complete by Dr. Brian Zelickson, Laneige, 29 by Lydia Mondavi, Own Skin Health and Borghese Age Defying Cellular Complex.