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VTech adds new products to baby, infant, preschool lines


CHICAGO-- Leading children's tech brand VTech is expanding its portfolio of educational products that support developmentally meaningful skills and experiences for little ones.

The new product lines have been designed in collaboration with Dr. Lise Eliot, an early brain development expert and member of VTech's Expert Panel, to encourage children as they meet essential developmental milestones. 

"VTech remains committed to building upon our mission to create innovative, educational products that enrich children's development at every age and stage," said William To, president of VTech Electronics North America. "We know how important it is to help babies from their very first moments, and we engage experts to ensure our products provide meaningful experiences to help them reach development milestones as they continue to grow."

VTech's new Baby line features rattles and teethers, important for physical and motor development; on-the-go toys, to help language and cognitive development; baby plush and soothers, which lend themselves to social and emotional development; and playmats, to promote all of these developmental skills.

New educator-supported Infant products include the Care for Me Learning Carrier, an interactive travel pet carrier that promotes pretend play and nurturing; Ring & Learn Cash Register, an interactive cash register with shopping basket and food to encourage little ones with role-play fun; and Gallop & Rock Learning Pony, a 2-in-1 toy that transforms from a rocking horse to a ride-on to enhance motor skill development. 

New additions to the Preschool line include Zoo Jamz Piano, an adorable zebra piano with microphone that plays songs, melodies and instrument sounds; and Bizzy the Mix & Move Bot, an interactive, educational robot with interchangeable arms, legs and hats.

The new Baby, Infant and Preschool products will be available at retailers nationwide in August. 

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