Wal-Mart encourages early toy shopping

BENTONVILLE, Ark. Wal-Mart today announced a number of rollbacks on the items it considers the “Top 12 Toys of Christmas,” in order to encourage early holiday shopping.

“Fulfilling her child’s wish list is always first in Mom’s mind, and right now she’s scouting the aisles to see what’s interesting, and what’s affordable,” said Wal-Mart chief toy officer Laura Phillips. “So we’re starting early and aggressively with unbeatable prices on the items we know are on those lists.”

Toys with price reductions include Tonka Trucks, Littlest Pet Shop Digital Pets and Spider-Man Ride-on. According to Wal-Mart, customers will see price drops of 10% to 50% on select toys.