Wal-Mart kicks off the holiday shopping season

BENTONVILLE, Ark. Wal-Mart is kicking off the holiday shopping season early. The company announced today that it plans to reveal its holiday deals online Thursday, with items becoming available Friday morning as the merchant officially opens special Christmas shops.

According to Wal-Mart, customers can sign up for email or text message alerts or go online Thursday at www.walmart.com/secret to be the first to learn about the special savings.

“Our customers can fulfill all their holiday needs at Wal-Mart and not only save money, but buy gifts they can be proud to give,” said John Fleming, chief merchandising officer Wal-Mart Stores U.S.

Holiday savings is the focus of the Wal-Mart Christmas marketing campaign that breaks this week.  Broadcast and print ads will show that when shopping at Wal-Mart, “The more you save, the more Christmas you can give.”