Waldman Naturals launches powdered food enhancer


CHARLOTTE, N.C. — Waldman Naturals announced the launch of Kickers powered-food enhancers, a fruit-based, gluten-free product designed to provide variety to an assortment of foods.


"Truth be told, other than a few common spices and sweeteners, I couldn't find any natural powdered products on store shelves to add some enticing fruit flavor to my otherwise bland tasting foods so I turned to my kitchen for answers," said entrepreneur Dave Waldman, founder and CEO of Waldman Naturals. "We created Kickers because we believe food should stay the way nature intended – pure and simple. We know that simple doesn't have to mean boring so our goal was to create a product that could add a burst of flavor to a variety of foods, naturally. And that's exactly what we've done."


Kickers contains a blend of real fruit, spices, sweeteners and other non-GMO ingredients and is available in four flavors: Apple Cinnamon, Chocolate Peanut Butter Banana, Maple Banana Cream and Strawberry Banana. Kickers can be sprinkled onto oatmeal, hot and cold cereals, pancakes, smoothies, toast and other foods to add a fruit-flavored profile to meals and snacks. 


A 25-serving pouch retails for $9.99 and is on sale at TasteKickers.com. The product will soon be available at health, grocer and retail locations, the company said. 

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