Walgreens boosts Red Nose Day awareness through series of YouTube videos

4/27/2017




DEERFIELD, Ill. — Walgreens' promotion of Red Nose Day is in full swing as the Chicagoland retailer earlier this week posted several videos on YouTube touting the event.



In one, Seamus Mullen, chef and cyclist shares why he is "riding on" for Red Nose Day. Ride On for Red Nose Day is a four day 400 mile ride to end childhood poverty. Ride one will go from Santa Barbara, Calif. to Las Vegas April 30 - May 3. And ride two will go from Boston to New York May 21 - 24.



Another video features "American Ninja Warrior" Jessie Graff, who last season became the first woman in "American Ninja Warrior" history to make it up the new 14 1/2-foot Warped Wall and moved on to the city finals. Graff, a stunt woman, performed several tricks on the trapeze in support of Red Nose Day.



Red Nose Day has raised more than $1 billion globally since its launch in the UK in 1988. For Walgreens Boots Alliance, a global, pharmacy-led health and wellbeing enterprise, Red Nose Day is an anchor for the company’s goal of supporting health and wellbeing. Walgreens, as part of the Retail Pharmacy USA Division of Walgreens Boots Alliance, raised more than $20 million in the U.S. in 2016, supported through sales of Red Noses, providing funds for nutritious meals, essential medicine, clean water and other vital aid and education-based services to children in the U.S. and across the globe.



Beneficiaries of the Red Nose Day Fund include the Boys & Girls Clubs of America, which provides safe places for children to learn and play after school; Children’s Health Fund, which brings essential medical services to underserved children; hunger relief organization Feeding America; Save the Children, which provides critical early childhood programs, as well as charity: water; Gavi, the Vaccine Alliance; National Council of La Raza; and The Global Fund.



This year, the Red Nose Day campaign will culminate in a night of special television programming celebrating Red Nose Day on May 25 starting at 8 p.m. on NBC.



 



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