Walgreens, Nielsen renew agreement through 2013


PHOENIX Under a contract renewed Wednesday, Walgreens and Nielsen will continue their collaboration through 2013 in category management, business planning and merchandising services.

Nielsen will also share consumer data and insights with the drug store chain. The data will help Walgreens develop new strategies for attracting customers. Nielsen will also provide Walgreens with Nielsen Answers Retail Edition, a custom analytics platform for retailers.

Based in Haarlem, the Netherlands and New York, Nielsen is a global information and media company that gathers and distributes information on media, marketing and the Internet, as well as sponsoring trade shows and publishing trade titles such as Billboard, Adweek and The Hollywood Reporter.

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