Walgreens, PeopleForBikes together create 'Ride On for Red Nose Day'


DEERFIELD, Ill. — Walgreens and PeopleForBikes on Tuesday joined together to introduce "Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will begin April 30 to help support Red Nose Day’s mission to end child poverty.


“Participating in the Ride On for Red Nose Day cycling experience is another way we’re fulfilling our purpose at Walgreens to champion everyone’s right to be happy and healthy,” stated Alex Gourlay, co-COO of Walgreens Boots Alliance. “We’re proud to join together with PeopleForBikes to put on these great riding expeditions and encourage our entire Walgreens family – our customers, employees, and vendor partners – to join in raising funds to help end child poverty."

Riders can choose from two epic routes—one on the West Coast and one on the East Coast.


From April 30 until May 3, West Coast riders will start in the seaside city of Santa Barbara, Calif. and continue through the hills surrounding Ojai, Santa Clarita’s avocado groves, and around the rim of the Mojave Desert, before a final approach into Las Vegas through the spectacular Red Rock Canyon.


From May 21 until May 24, East Coast riders will depart from historic Boston then head west through Massachusetts’s “Happy Valley” toward Saratoga Springs, N.Y., on some of the Northeast’s most classic roads, before heading south along the Hudson River Valley to New York City.


PeopleForBikes, the nation’s leading bike advocacy organization, will manage all aspects of the ride experience, including professional sag support to handle all mechanical needs, soigneurs to provide massage and bodywork, five-star meals and refreshments, comfortable lodging and luggage transport.


“Having produced our Ride On series for several years now, we’re excited to bring the format to an important cause like Red Nose Day,” said Tim Blumenthal, president of PeopleForBikes. “These rides will deliver great experiences plus the satisfaction of uniting to help kids.”


Funds raised support programs dedicated to keeping children and young people living in poverty safe, healthy and educated — both in America and around the world. Beneficiaries of Red Nose Day grants include charity organizations such as Boys & Girls Clubs of America; charity: water; Children’s Health Fund; Feeding America; Gavi, the Vaccine Alliance; National Council of La Raza; Save the Children; and The Global Fund.


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