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Washing up


CINCINNATI — Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product. Tide Pods, the first product of its kind on the market, contain three chambers that separate the components so they remain stable and potent until the moment they mix in the wash. The 3-in-1 product reduces steps, making laundry simpler and less time-consuming. P&G hopes to trade consumers up; at a suggested retail price of $9.99 for 35 pods, the product retails for about 25% more than traditional Tide. Testing for the product revealed that more than 95% of consumers said the product “provided excellent results with minimal time and effort.”

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