WATCH IT NOW: Second annual Mack Elevation/DSN Forum drives critical insights
BOSTON — It’s all about unveiling opportunity, absorbing the insights that can really transform a business and then putting those ideas into action. That was the core takeaway of an exclusive one-day executive summit co-hosted by Mack Elevation Forum and Drug Store News in Boston at the Seaport World Trade Center in late August. It was also the key thread that tied together the eight dynamic speakers who headlined the second annual joint Mack Elevation/Drug Store News event.
Catch important highlights in this exclusive DSNtv video. Watch it all, or fast forward to the speakers you want to see most, including:
• “Little Giants Matter,” with Chris Skyers, VP of health & beauty, Wakefern/Shoprite. Skyers discussed why smaller retailers are critical partners, vital to innovation and deep customer alignment. (TIME: 01:41)
• “How to Co-Exist in a World of Private Brands,” with Moe Alkemade, GVP/GMM convenience, Walgreens. Alkemade, who recently led Walgreens’ private brands, lays out the secret for creating experiential brands that deliver game-changing results, deep customer engagement, and differentiation. (TIME: 02:53)
• “Seven Reasons New Items Fail,” Larry Levin, EVP and practice leader, iRI. Levin explains the key reasons new items fail, and shares multiple insights to align new item launches, meet revenue targets and achieve consumer expectations. (TIME: 03:46)
• Brett Goffin, industry head of retail at Google, discussed the buzz behind omnichannel retailing and why mobile is the platform to own. (TIME: 04:59)
• “The Challenge of Challenging Traditional Retail,” Brett Goffin, industry head-retail, Google. Goffin talks about how the best brands overcome the challenge of acquiring the ever-elusive omni-channel shopper and turn them into advocates for your brand. (TIME: 5:01)
• “Real-Time Influence,” with Craig Hashi, Lead Pharma Strategist, Twitter. Hashi discussed how to build a relevant, authentic and infectious brand through real-time social media outreach. (TIME: 05:18)
• "Gaining Share of Heart with Millennials," Seth Rogin, chief revenue officer, Mashable, and former New York Times vp advertising, will tackle one of the most elusive and critical consumers for the future growth of all brands, retailers and vendors alike — the Millennial shopper. (TIME: 06:43)
• “Embracing Hyper-Rationalization,” with Vic Curtis, SVP pharmacy, Costco. Curtis offers manufacturers a different perspective on item rationalization to help win at Costco; learn the secrets to creating a distinct and winning program in a world of hyper-rationalization. (TIME: 07:49)
• “The Big Blind Spot.” Jason Reiser, chief merchant, Family Dollar. With dollar stores continuing to drive growth, Reiser challenges suppliers to bring innovation to the low-income consumer — a group estimated in value at about 40% of the U.S. economy. (TIME: 08:53)