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WebMD Health, Walgreens launch Your Digital Health Advisor to incentivize healthier behaviors


NEW YORK — WebMD Health and Walgreens on Wednesday announced the availability of Your Digital Health Advisor, a virtual wellness-coaching program powered by WebMD on, as well as the integration of Walgreens Balance Rewards and prescription services into WebMD's mobile app to help and incentivize consumers to make healthier choices at home, work and on-the-go.  


"Today marks the first significant milestone in WebMD's collaboration with Walgreens to expand access to information and services that can help millions of consumers achieve their health and wellness goals," said Steven Zatz, president, WebMD.


"By integrating WebMD's wellness coaching services and trusted content into Walgreens online and in-store experience, together we are creating an experience for consumers that will empower and motivate them to make healthier decisions," said Adam Pellegrini, VP digital health at Walgreens.   


Participants of Your Digital Health Advisor can engage in interactive programs that help with smoking cessation, weight management, nutrition, exercise and emotional health. Walgreens Pharmacy Chat health experts are also available to provide live coaching and help encourage positive lifestyle choices and healthy behaviors. Participants will earn Walgreens Balance Rewards points for making progress in achieving their goals.


WebMD has also integrated Walgreens Balance Rewards into WebMD's Healthy Target mobile health improvement program. Available within WebMD's mobile app for iPhone, Healthy Target allows individuals looking to develop sustainable, health-conscious habits to upload biometric device data from activity trackers, wireless scales and glucometers and to receive tailored, physician-reviewed, contextually relevant content and motivational tips. The companies are also working to integrate Walgreens Activity Tracker with WebMD's Healthy Target to provide users with new ways to capture, visualize and understand their health information.


In addition, consumers can now access Walgreens Refill & Transfer Prescriptions service from within WebMD's mobile app for iPhone. This service will also be introduced within WebMD's desktop offering later this year. 

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