SUNBURY, Pa. Weis Markets announced it has implemented a third 90-day price freeze on 2,600 of its staple items effective Thursday, July 30 through Oct. 28.
"Given the current economic environment, our Price Freeze program continues to make sense for our customers. In many of the markets we serve, the unemployment rate continues to increase," said David J. Hepfinger, Weis Markets' president and CEO. "Our Price Freeze program has produced tangible savings for our customers over the past seven months. Since its initial roll-out in January, it has helped our customers save more than $11 million."
Price Freeze III is running on a front page flap in Weis Markets' current weekly print circular in 40 daily newspapers in the company's five state marketing area and is also advertised on outdoor billboards.
In stores, the Price Freeze program will be highlighted with store signage and in its in-store radio ads. Customers will also see special Price Freeze shelf tags on participating items.
The Price Freeze III program includes private label and brand name products in center store, frozen, dairy, produce, meat, deli and bakery.