Weis Markets highlights local produce in new campaign

SUNBURY, Pa. — Weis Markets is saluting the contribution of 13 farmers who supply its stores with local produce.

The Your Neighbors, Our Farmers local produce campaign includes individual black and white photos of each farmer/ supplier, as well as a group shot, which are displayed in Weis Markets' produce departments by region and product. These photos also are displayed on billboards and in weekly circulars, Weis said.

The retailer said that in 2011, it plans to purchase more than 24 million lbs. of local produce from approximately 150 farmers in Pennsylvania, Maryland, New Jersey and New York.

"It is now peak season for local produce in our five state market area. For 99 years and counting, we've been purchasing and selling local produce because it offers the quality our customers have come to expect from us," Weis president and CEO David Hepfinger said. "It also helps us conserve resources and benefits the economies of the states where we operate. This year, we are proud to highlight the contributions of thirteen farmers and their families, some of whom have been supplying us for more than 40 years."