Wendy's leader tapped to serve as Delhaize America president, CEO

BRUSSELS — Delhaize's U.S. division has a new leader.

The supermarket conglomerate announced that Roland Smith will serve as Delhaize America's president and CEO, as well as EVP of the Delhaize Group, effective Oct. 15. Smith is replacing Ronald Hodge, who will be retiring from his post this year. Hodge will serve in an advisory role to ensure a smooth transition.

"After more than 30 years at Delhaize, I have decided that the time is right for me to retire," Hodge said. "I am proud to have been part of this great company and to have played a role in the acquisition of Hannaford by Delhaize Group and the creation of Delhaize America. While the macroeconomic environment remains tough for our industry, our repositioning work is well under way and I am confident that my colleagues will continue to build on that momentum in the future. I look forward to working with Roland and the rest of the Delhaize team to ensure a seamless transition."

Smith joins Delhaize America from fast food chain Wendy's, where he served as president and CEO. Prior to that, Smith served as president and CEO of Wendy's/Arby's Group.

"We are delighted that Roland will become the next CEO of Delhaize America and look forward to welcoming him to our company," Delhaize Group president and CEO Pierre-Olivier Beckers said. "He is a seasoned leader with a proven track record of managing large consumer businesses, reenergizing brands and driving top and bottom-line growth. We are confident his background and experience will serve to strengthen and accelerate the ongoing transformation of our business in the U.S."