A new way to clean green

Burlington, Vt. —Seventh Generation, a leading brand of environmentally responsible household products, has teamed up with Clean Well, marketer of thyme oil hand hygiene products, for a new line of Seventh Generation disinfectant wipes and sprays.

The line of green cleaning products will incorporate Clean Well’s patented blend of thyme and other essential plant oils that have been proven to kill 99.99% of harmful germs, according to the company.

The popularity of natural and ecofriendly cleaning products has exploded over the past several years. The segment grew 262% from 2003 to 2008, and is expected to increase 873% by 2013, according to research from Mintel International.

The new products will be marketed under the Seventh Generation brand and will include a multisurface cleaner and disinfecting bathroom cleaner with a suggested retail price of $3, and disinfecting wipes that will retail for $3 for 35-count and $4.50 for 70-count.