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WHAT’S HOT: Progresso Light scores 0 points—and that’s a good thing

9/24/2007

MINNEAPOLIS —Progresso Light, the only nationally branded light soup in the category, and Weight Watchers have teamed up to bring a canned soup with a points value of 0 to consumers nationwide.

Clocking in at 60 calories and 4 grams of fiber per serving, the five new Progresso Light flavors incorporate such vegetables as corn, diced tomatoes, green beans and peppers. Every can contains a blend of Progresso culinary seasonings and other ingredients like pasta, rice and beans.

To add to the excitement, Progresso Light is the first consumer-packaged product in any grocery category to carry the Weight Watchers endorsement with 0 points value per serving.

Progresso Light flavors include Italian-style vegetable, vegetable and noodle, savory vegetable barley, homestyle vegetable and rice, and Southwestern-style vegetable. The new soups are available nationwide and sell for the suggested retail price of $2.49 per 18.5-ounce can.

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