White Cloud Electronic Cigarettes adds two new menthol flavors

TARPON SPRINGS, Fla. — White Cloud Electronic Cigarettes has announced the addition of two new menthol flavors to their roster: iced berry and zero K.

Menthol triggers cold-sensitive nerves in the skin without providing a drop in temperature and the new flavors were designed to refresh the user. Iced berry is a cool hint of mint that is surrounded by wild berries. Zero K is a cold blast of peppermint.

Exclusively made in the USA, both iced berry and zero K are offered in light, full and Xtra nicotine strengths. Zero K will be offered in XXtra as well.

The new flavors are available in ClearDraw cartridges and disposable e-cigarette users will be offered the flavor on the Fling Original and Fling Mini platforms.

"We have always listened to customer input and the demand for more menthol flavors could no longer be ignored," said Matt Steingraber, managing director of White Cloud Cigarettes. "Our original Menthol has always been a favorite of our customers and no one wanted to see it discontinued. The common request in all research was for more menthol choices. Most e-cigarette companies offer 2 flavors, tobacco and menthol. Now with menthol, snap, iced berry and zero K we have more mint flavors than most companies have in total flavors."

Electronic cigarettes, sold in the United States since 2007, are battery-powered nicotine delivery devices that are either rechargeable or disposable. Nicotine is heated and delivered via water vapor. Electronic cigarettes do not produce ash and they are odorless.

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