Whole Foods app rewards green behavior with coupons


AUSTIN — Whole Foods is rewarding customers that live a green lifestyle through its new application it created with Whole Planet Foundation and BlueAvocado.

The "Make Change. Not Waste." mobile iPhone app allows users to earn badges and coupons for a number of green behaviors including recycling, using a reusable bag and biking to work. After completing 10 green actions, customers can unlock one coupon from leading green brands including: Nature's Path, Alexia Foods, Dr. Bronner's Magic Soaps, Stonyfield, Frontier Co-op and Organic Valley. Shoppers also can donate a percentage of the coupon value back to Whole Planet Foundation. The app is available to download from the Apple Store.

"We're excited to help shoppers find easy ways to protect the planet, track their green choices and fund poverty alleviation projects around the world," said Philip Sansone, president and executive director of Whole Planet Foundation. "Through this app, shoppers can invest in making a real difference for the planet and their global neighbors."

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