Whoosh! launches new screen-cleaning solution

TORONTO — In the era of the omnipresent smartphone, personal hygiene doesn't stop with soap and water at the bathroom sink.

 

In an effort to promote what it calls "Good Tech Hygiene," Whoosh! announced the launch of Screen Shine, a streak-free cleaning solution that aims to keep mobile screens sparkling and resistent to smudges and prints. 

 

"Most people don't think about how dirty their device screens get, and they also may not realize how easy it is to keep them clean with a product like Whoosh! Screen Shine," Whoosh! CEO Jason Greenspan said today. "We developed Whoosh! to show people how much cleaner and clearer their screens can be, and now it looks like the days of perpetually dirty screens are numbered."

 

Whoosh! Screen Shine Duo+ (one 3.4 fluid ounces and one .3 fluid ounces) is available at Apple.com and in Apple stores for a suggested retail price of $19.95. The solution can also be purchased at WhooshScreenShine.com in two other sizes: a pocket-sized container for $4.99 and an on-the-go size for $9.99. All sizes come with a 6-in. by 6-in. microfiber cloth.