Windex goes 'mini' with concentrated formula

RACINE, Wis. — In an effort to reduce waste, SC Johnson has unveiled its latest Windex product that touts 90% less plastic than the traditional 26-oz. trigger bottle.

Offering consumers a greener choice to clean their homes, new Windex Mini is a concentrated refill pouch that "saves six times as much plastic waste that goes into a landfill, compared with a traditional bottle," according to SC Johnson chairman and CEO Fisk Johnson.

“The environment isn’t top of mind in most consumer purchases right now, but it needs to be if we’re going to address some of the challenges that future generations could face,” Johnson said. “What we try to do at SC Johnson is get product choices out there that work well and also have a better environmental profile than the ones that came before them.”

Windex Mini will be available nationwide in three-packs of “snip ‘n’ pour” pouches.