Winn-Dixie adopts Bi-Lo's price optimization tool

CINCINNATI — KSS Retail, a Dunnhumby company, on Thursday announced that Bi-Lo, the Jacksonville, Fla.-based parent company of Bi-Lo and Winn-Dixie grocery stores, has extended its business relationship with KSS Retail.

What began as an assignment with the Bi-Lo banner now has grown to include price modeling and optimization services for the Winn-Dixie banner.

“The KSS price optimization tool has strengthened BI-LO’s value message with consumers by focusing their pricing efforts on the right items and the right locations,” stated Bruce Steadman, group VP local merchandising and owned brands. “The combined company will leverage this success across both banners, further enhancing the customer experience and ensuring that customers are provided with the best possible prices on all the products they regularly purchase with us.”