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Wonderful Pistachios' Get Crackin' campaign forges on with new faces


LOS ANGELES — Wonderful Pistachios is extending its Get Crackin' campaign with four new commercial spots.

Now in its fourth season, the iconic Wonderful Pistachios Get Crackin' commercials highlight how every character cracks open a pistachio in their own unique way. This year's new crop of commercials includes:

  • The Village People do it like macho men. This famous disco band has changed their tune from "Y.M.C.A." to "C.R.A.C.K." — as they crack their nuts "Studio 54" style;

  • Brobee does it cuz they're yummy: This green, fuzzy star of "Yo Gabba Gabba!" knows how delicious pistachios are and can't stop singing about it;

  • Victor and Sparky do it Franken-style: The newest characters from the Disney animated film "Frankenweenie" are shocking the shell off of their pistachio! Their spot premieres in 3-D in theaters — a "Get Crackin'" first; and

  • The Secret Service gets fired for doing it: Mock Secret Service agents get themselves in the line of fire for pistachios.

"We wanted to have an all-star cast of characters for the fourth Get Crackin' campaign, and with celebrities spanning music to kids' entertainment, we are sure to strike green with fans of all ages," Paramount Farms VP global sales and marketing Mark Masten said. "Our research shows that consumers enjoy eating and sharing pistachios with others, so we wanted to keep that spirit in mind when creating this year's Get Crackin' commercials. Just like pistachios, our ads are also tremendously social — and with close to 12 million views of our past commercials on YouTube, we wanted to be sure to create new spots that people want to see, and share."

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