Woolite set to open pop-up boutique during New York Fashion Week

NEW YORK — Woolite is opening a branded pop-up boutique during New York Fashion Week.

Located at 372 West Broadway in New York, the WooliteWashed boutique will open its doors to the public on Sept. 6 with a kick-off party during Fashion's Night Out, hosted by Cat Deeley from "So You Think You Can Dance" and celebrity style expert Jacqui Stafford. The store will open daily from Sept. 7 to 16 from 12:00 p.m. to 8:00 p.m. Consumers will be able to purchase limited-edition garments and accessories, also pre-washed in Woolite, from five notable designers — Dannijo, Felix Rey, LNA, Laundry by Shelli Segal and Timo Weiland. Items will retail from $28 to $60, and 100% of the proceeds will be donated to Save the Children, a nonprofit creating lasting change in the lives of children in need in the United States and around the world.

"Since Woolite launched in 1952, we have grown with generations of consumers through honoring our brand promise," said Laurent Faracci, general manager of Reckitt Benckiser USA, the parent company of Woolite. "The WooliteWashed Boutique is a testament to how strongly we believe in our product. We understand the deep emotional connection that consumers have with their wardrobes, and we want to show them in dramatic fashion how Woolite can help keep that love alive."