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Yankee Candle debuts Pure Radiance


SOUTH DEERFIELD, Mass. — A new collection of contemporary candles has entered the market.

Yankee Candle said its Pure Radiance collection is made of a custom soy wax blend and features an all cotton wick that provides a consistent burn and a wide, radiant flame, by featuring patent-pending LumiWick technology. The line features 12 new scents, including After Dark, Emberlight, ice crystal, denim, lavender chiffon, beachfront, petals, key lime, nectar, grapevine, creme brulee and cinnamon scone.

"We consistently strive to meet the needs of all of our consumers, and at times they are looking for something that fits a more contemporary decor style," said Hope Margala Klein, SVP brand, design and innovation at Yankee Candle. "We are excited to introduce Pure Radiance, a brand that provides a more contemporary option without compromising on the superior fragrance and quality that Yankee Candle is known for."

The suggested retail price range of the Pure Radiance collection is $10.99 to $27.99.

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