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Yankee Candle launches candle with crackling flame

10/16/2012

SOUTH DEEFIELD, Mass. — Yankee Candle has launched Pure Radiance Crackling LumiWick, a scented candle featuring a natural wood LumiWick that creates an extra-wide crackling flame with a soft, radiant glow.


When lit, the candle form creates an ambient crackling wood fire experience.


Pure Radiance, launched earlier this year, has a modern design, custom soy wax blend and innovative LumiWick technology for a wide flame and consistent burn. The Crackling LumiWick with etched bark glass will be available in three Pure Radiance fragrances this holiday season.


The holiday scents are Pine Cone, Yuletide and Ice Crystal, and are available in three sizes: petite vase (suggested retail price $10.99), medium vase or medium crackling vase (SRP $22.99), and large vase or large crackling vase (SRP $27.99).

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